IT'S NOT ME,
IT'S YOU.

Client:
Student Brief 

Brief:
Mirror your dissertation creativly.

IT'S NOT ME, IT'S YOU:  

The positive effects of modern veganism have echoed across the globe, educating and altering the lifestyles of many, including my own. After researching into the effects of veganism further, I was interested in how other people perceive veganism, and the factors halting this change. 

Using my dissertations primary research, I conducted interviews with; meat eaters, flexitarians, vegetarians and vegans. This research was develoeped into an edititorial creative concept, showcasing all sides of the arguments. IT'S NOT ME, IT'S YOU branded produce would then be distributed and sold, encouraging the debate further.